Digital Identity Management: Architectural Blueprint

See the architectural blueprint for unlocking the full potential of the customer experience (CX). The architecture shows the process to gain a deep understanding of customers and to drive optimal CX with real-time decisioning using Teradata and Celebrus. This slide shows how all user interactions across digital channels are captured in real time, data is ingested into a Teradata Vantage Customer Experience Data Model to build a complete 360-degree customer view, and ultimately personalized omni-channel experiences for customers are enabled.